Personal coaching beliefs
For over a decade I’ve mentored and coached colleagues across design, product and engineering. My approach is shaped by two core beliefs: pragmatic honesty and guided freedom. These principles help teams cut through complexity, focus on outcomes and grow in a way that benefits both the individual and the organisation.
Pragmatic honesty
Clear feedback, without sugar-coating. I analyse the situation and reflect back what I see in plain language, combining facts, context and experience. This helps people step out of the noise, see their options more clearly and make grounded choices. Honesty can feel direct, but it accelerates growth and reduces wasted effort.
Guided freedom
People do their best work when trusted to act as professionals. I create space for autonomy, but I also point out opportunities, shortcuts or risks when I see them. The balance of freedom and subtle guidance turns coaching into a collaboration that leads to stronger ideas and faster progress.
Coaching is not about creating followers, but about enabling colleagues to make better decisions, work smarter together and deliver meaningful outcomes.
Always open to share ideas or talk product.