Design process
As an UX designer you are a chameleon, playing the field between the user, business and technology. Speaking the language of them all, understanding behavioural psychology, business models and modern technical possibilities. Every project is different but there are some basic steps of the process I keep coming back to. Using this proven design thinking process I've redefined digital strategy, redesigned products and optimized the user experience.
Analysis and strategy
A strong foundational analysis and explicit goal oriented strategy is decisive for success.
- Stakeholder interviews
- Baseline tests
- Customer journey mapping
- Product vision board
- Target group segmentation
- UX strategy
Concept design
Explore the product vision by making a concept design. This delivers a tangible, scalable and testable prototype.
- Google design sprint
- Design thinking
- UX Design
- Information architecture
- Sitemaps
Validation and iteration
Prototypes are validated with the end user and the business to create an insights-based iteration, maximising value.
- Prototyping
- Usability testing
- UX Research
- Concept testing
- Iterative design
Detail design and realisation
Based on a validated concept I create detailed designs for the relevant use cases, working closely with developers to realise the product.
- Agile/scrum
- Flowcharts
- UX Writing
- Design systems
- Stakeholder management
Data driven optimalisation
Once the product is live, I keep optimising based on usage data, and collaborate to create the optimal experience.
- A/B testing
- Conversion optimalisation
- SEO/SEA
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