Peter Klaas Vrieswijk

Lead UX Designer

I’m an award winning digital product designer with over 10 years experience in Design Leadership, UX design, user research and UI design.

In the past years i've worked on over 30 projects in e-commerce, mobility, B2E tooling and more. For A-label brands like Wehkamp, IKEA Family, Woonstad Rotterdam, 2getthere, Poki, Zilveren Kruis, Jacobs Douwe Egberts, Amaze, Albert Heijn and many more.

Playing the field between the user, business and technology using my proven process, I've redefined digital strategy, redesigned products and optimized the user experience.

As a design leader I've coached and mentored our design team of 20+ designers to help them grow, work better together and execute their jobs faster. I always do this following my personal coaching beliefs: pragmatic honesty & guided freedom.

I currently work at Soda as a Team Lead and Senior UX Designer.

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